Xsolla, Global Game Commerce Company, broke up with the Altava Group, a digital fashion and virtual entertainment company to bring fashion IP to games.
The Altava Group emerged from the LVMH La Maison des Startups program.
This cooperation with Xsolla will connect developers and publishers of games with a large catalog of high -quality branded digital fashion assets and unlock scalable, creative ways to integrate luxury fashion IP gaming experience.
According to Morgan Stanley, by 2030, the demand for digital fashion achieved by $ 50 billion, which is powered by increased personalization, absorbing digital environments and a trade in Avatar.
Together, Xsolla and Altava will allow developers to provide curatorial 3D fashion experiences, adaptation of avatar and exclusive branded content through a reserved online market driven by Xsolla. Partnership allows developers to monetize virtual goods based on globly recognized luxury brands, supported by proprietary 3D fashion tools AI, Avatar Systems and trustworthy relationships across fashion and entertaining industries.
The partnership combines opportunities to create and monetize assets in the game with leading entertainment and fashion IPS. This will be followed by the digital integration of Altava to digital and physical integration, which allows you to buy physical goods through localized physical activations around the world with Xsolla. Cooperation will include AI-Powred fashion technology for customizable assets and K-Wave (including K-POP, idols and K-Drama IP) to maximize global attraction.
Other branded campaigns with leading global brands and cooperation are scheduled for multiple platforms during 2025.
Chris Hewish, Chief Director of Xsolla Strategy, said in Stavot: “The innovative approach of Altava to digital fashion perfectly complements our mission to simplify the game business and expand what is possible for developers and players. Together we facilitate tapping of self -expression, identity and first -class IP.
Altava portfolio included more than 3,000 3D fashion assets optimized for use across games, virtual platforms and various Avatar systems. These assets occupy previous project cooperation with more than 20 leading luxury and fashion brands include Balmain, Clarins, Fendi and Renault. Developers will have access to this content through Xsolla’s business tools and integrate it into their games to adapt the avatar, market extracts and events in the game. Cooperation is a flexible model sharing of return across digital and user -general assets.
Andy Ku, the CEO of Altava Group, said in the stovement: “This partnership with Xsolla accelerates our mission to bring luxury to the game world not as a news, but as a meaningful part of digital culture.
Through this collaboration, Xsolla and Altava seek to expand how fashion and games are closer, and are engaged in the next generation of interactive experiences powered by premium IP, cultural resivance, digital physical integration based on IP and creativity based on players.
To explore how Xsolla and Altava bring digital fashion into games and discover integration options, visit xsolla.pro/xsolla-alla-alla.
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